Kaqueta Branding System
Branding and Stationery
Goal
Develop a branding system, logo, and stationery that express the authenticity and joy of Kaqueta, a Colombian food distribution company.
Description
A logo combining the sombrero vueltiao, Colombian flag colors, and hand-drawn typography to convey cultural pride and approachability.
The Process
Spent time understanding the brand's mission, sketched custom typography, and explored ways to integrate the sombrero vueltiao into the design.
The Challenge
Create a custom typeface and visual identity that captures Kaqueta's handcrafted, joyful spirit.
Audience
Colombians living in the U.S. and food enthusiasts.
